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Spectacular Smith

Spectacular Smith Entrepreneurs From Musician To Profitable Social Media Guru

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EPISODE 001

Spectacular Smith Entrepreneurs From Musician To Profitable Social Media Guru

Courtesy blackenterprise.com

Spectacular Smith is known as one of the "Top Marketing Gurus To Watch" by HuffPost, ranks among the "Top 5 Most Influential Entrepreneurs in Tech & Music" and is honored as the "Innovator Of The Year" by Black Enterprise.

With John Henry of Cofound Harlem, and Harlem Capital Partners

It’s no surprise that he is named the “Greatest and Most Inspiring Entrepreneurs” by Inc. He reached worldwide success with the rap group Pretty Ricky which he formed with his brothers.

Intrigued by the business possibilities of social media, he turned Pretty Ricky’s Facebook page into his personal experiment to learn how to build a following.

He then turned his social media expertise to become the founder and CEO of Adwizar, the dominant social media brand in the urban music space. The company now deals with major brands and corporations, athletes, merchandising deals, and more.

 

In this podcast, Spectacular shares his journey as he transitioned from rockstar musician to running a flourishing business. He also shares his expertise on creating viral content and growing a social media following. His knowledge about selling to people and helping clients to achieve their vision demonstrates how well he has mastered his people skills.

Adwizar was named #262 of Inc 5000’s List of Fastest Growing Companies in America with 1,600% growth in 3 years. It was featured in Forbes for its innovative methods, and has no ceiling on its growth.

After conquering the worlds of music, social media, and publishing, the world is waiting to see what Spectacular does next.

Courtesy niceshopus.com

In this episode you’ll learn:

  • 0:52
  • Spectacular’s transition from musician to running an agency.
  • 3:26
  • How to grow your brand on social media.
  • 14:30
  • An out of the box way to monetize a business.
  • 20:00
  • How to sell to different types of people.
  • 27:40
  • How to help clients clarify their vision and goal.
  • 37:35
  • The key to creating viral content.
  • 52:26

Transcript

Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

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Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

John Henry: That’s right, and there’s a lot at WeWork’s, obviously, and this is … this, though, is billed as like the OG space, and there are a lot of veteran New York entrepreneurs here. There are several accelerators and several funds and stuff, and so yeah, I’m fortunate to be part of this community.
So we’re in Alley right now. Yeah, and that’s where we find ourselves.

Dan Lok: That’s awesome.

John Henry: Welcome to New York, man.

Dan Lok: Thank you, I love New York. The cold, it takes a couple of days to get used to. The minute I arrived, the airport, like wow! This is cold. I know New York, it’s cold. But this is cold!

John Henry: This is very cold.

Dan Lok: This is very cold. So John, take us back. How did you get into entrepreneurship?