Innovating The Way Businesses Communicate With Their Audience Through Chat Marketing – With Mikael Yan
Mikael Yan, a successful entrepreneur, and CEO of ManyChat started off by developing a social network with entertainment content called “YouComedy,” similar to Pinterest but for anecdotes.
Later on, he saw the potential in creating a simple platform to help people do Telegram broadcasts. That platform turned into what is now transforming the face of modern-day business marketing, sales, and support: ManyChat.
Rejected by Y combinator a few times in 2015 didn’t deter his pursuit to change the game as he realized that the way marketing channels evolve is always based on how the human behavior evolves.
Mikael Yan, a successful entrepreneur, and CEO of ManyChat started off by developing a social network with entertainment content called “YouComedy,” similar to Pinterest but for anecdotes.
Later on, he saw the potential in creating a simple platform to help people do Telegram broadcasts. That platform turned into what is now transforming the face of modern-day business marketing, sales, and support: ManyChat.
Rejected by Y combinator a few times in 2015 didn’t deter his pursuit to change the game as he realized that the way marketing channels evolve is always based on how the human behavior evolves.
His estimate was proven correct as more and more people started adopting messaging apps over the years and these apps became the number one way to connect with people.
Today, ManyChat is the #1 Chat Marketing Platform in the world, that enables businesses to leverage Facebook Messenger, SMS, and email to build personal connections with customers.
Currently, the platform powers over 500 million open conversations, sending eight billion messages every month.
Mike has indeed revolutionized the way businesses communicate with their customers once and for all. He has resolved to turn ManyChat into a global standard for marketing communication similar to how a telephone did, back in the day.
