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Ryan Deiss

The Principles of Marketing Success​

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Ryan Deiss: The Principles of Marketing Success

Don’t look for somebody to be you. Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. A best selling author, founder of multiple companies, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.He is also the Founder and CEO of DigitalMarketer.com and Founder and Managing Partner of NativeCommerce.com, a digital media and ecommerce group that owns dozens of properties including: DIYReady.com, MakeupTutorials.com, SurvivalLife.com and Sewing.com.

Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. A best selling author, founder of multiple companies, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.

He is also the Founder and CEO of DigitalMarketer.com and Founder and Managing Partner of NativeCommerce.com, a digital media and ecommerce group that owns dozens of properties including: DIYReady.com, MakeupTutorials.com, SurvivalLife.com and Sewing.com.

In this podcast, we hear about Ryan’s humble beginnings – how his dream to start a business began with one client and an eBook on baby food. He was a college student when he launched his first website and generated his first sale from his dorm room. By graduation, his hobby had grown into a real business.

His marketing strategies have refreshed old techniques, with an emphasis on human engagement between a business and its customers. His company, DigitalMarketer, has 15,000 paid members and over a half a million subscribers, with a mission to double the size of 10,000 businesses by 2020.

Dan-Lok-Show-ryan-deiss-key

Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Most recently, they had 7,000 attendees.

He is also a sought after speaker who has shared the stage with top business leaders and celebrities like William Shatner, Gary Vaynerchuk, Tim Ferris, Daymond John and Dave Ramsey.

In this episode you’ll learn:

  • How Ryan started his web design career with an eBook on making baby food.
  • How Traffic & Conversion Summit started with 180 people and grew to 7000.
  • How producing a course funded his other entrepreneurial endeavors.
  • How creating the Netflix for marketers almost made DigitalMarketer broke.
  • The advertising model that keeps costs down.
  • The importance of human engagement and being able to chat immediately with the customer.
  • How the old school method is working in marketing and conversions.

Transcript

Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

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Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

John Henry: That’s right, and there’s a lot at WeWork’s, obviously, and this is … this, though, is billed as like the OG space, and there are a lot of veteran New York entrepreneurs here. There are several accelerators and several funds and stuff, and so yeah, I’m fortunate to be part of this community.
So we’re in Alley right now. Yeah, and that’s where we find ourselves.

Dan Lok: That’s awesome.

John Henry: Welcome to New York, man.

Dan Lok: Thank you, I love New York. The cold, it takes a couple of days to get used to. The minute I arrived, the airport, like wow! This is cold. I know New York, it’s cold. But this is cold!

John Henry: This is very cold.

Dan Lok: This is very cold. So John, take us back. How did you get into entrepreneurship?