Mark is a serial entrepreneur with over 30 startups under his belt. Widely recognized as the “father of online marketing” for his pioneering work in the early days of the Internet, his startups include Aesop (the first ebook publishing company) and ROIbot (the first online ad-tracking company and first client-side SAAS).
With John Henry of Cofound Harlem, and Harlem Capital Partners
In this podcast, he shares his early experiences with having an online business, when he faced challenges that people now take for granted. Back then, he had reached out to authors to publish some of the very first eBooks.
He also helped to establish SearchHound, the second pay per click search engine, years before Google.
Mark was always one to face obstacles head on, from starting new businesses without a business background, to dealing to haters, and learning how to begin a startup online. He has written a book, Simpleology, on personal development and how people can manage and motivate themselves.
He is currently serving as Founder and CEO at Simpleology, a web application that doubles your productivity (and your free time) by simplifying your life. The software is easy enough for elementary school students yet powerful enough for Fortune 500 executives. They have nearly one million users.
Mark is also the author of over a dozen books translated into 20+ languages, several of which were #1 best-sellers, including The Irresistible Offer, Integration Marketing, The Worst Case Scenario Business Survival Guide, The Great Formula, and more.