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Mark Joyner

Mark Joyner: The Godfather Of Internet Marketing

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EPISODE 001

Mark Joyner: The Godfather Of Internet Marketing

Courtesy finerminds.com

Mark is a serial entrepreneur with over 30 startups under his belt. Widely recognized as the “father of online marketing” for his pioneering work in the early days of the Internet, his startups include Aesop (the first ebook publishing company) and ROIbot (the first online ad-tracking company and first client-side SAAS).

With John Henry of Cofound Harlem, and Harlem Capital Partners

In this podcast, he shares his early experiences with having an online business, when he faced challenges that people now take for granted. Back then, he had reached out to authors to publish some of the very first eBooks.

He also helped to establish SearchHound, the second pay per click search engine, years before Google.

Mark was always one to face obstacles head on, from starting new businesses without a business background, to dealing to haters, and learning how to begin a startup online. He has written a book, Simpleology, on personal development and how people can manage and motivate themselves.

He is currently serving as Founder and CEO at Simpleology, a web application that doubles your productivity (and your free time) by simplifying your life. The software is easy enough for elementary school students yet powerful enough for Fortune 500 executives. They have nearly one million users.

Mark is also the author of over a dozen books translated into 20+ languages, several of which were #1 best-sellers, including The Irresistible Offer, Integration Marketing, The Worst Case Scenario Business Survival Guide, The Great Formula, and more.

Courtesy asuperaffiliate.com

In this episode you’ll learn:

  • How Mark launched the first eBook company online.
  • What it was like to be the second pay per click search engine in the world.
  • What it’s like to manage a business without experience.
  • The psychological principles in his book, Simpleology.
  • Helping others and looking beyond yourself.
  • How to do push ups and punch back.

Transcript

Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

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  • TV Show: Hustle
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Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

John Henry: That’s right, and there’s a lot at WeWork’s, obviously, and this is … this, though, is billed as like the OG space, and there are a lot of veteran New York entrepreneurs here. There are several accelerators and several funds and stuff, and so yeah, I’m fortunate to be part of this community.
So we’re in Alley right now. Yeah, and that’s where we find ourselves.

Dan Lok: That’s awesome.

John Henry: Welcome to New York, man.

Dan Lok: Thank you, I love New York. The cold, it takes a couple of days to get used to. The minute I arrived, the airport, like wow! This is cold. I know New York, it’s cold. But this is cold!

John Henry: This is very cold.

Dan Lok: This is very cold. So John, take us back. How did you get into entrepreneurship?