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Kevin Harrington

Kevin Harrington

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EPISODE 001

Kevin Harrington

Courtesy by kevinharrington.tv/

Kevin Harrington, known as an original “shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur’s Organization— has pushed past all the questions and excuses to repeatedly enjoy 100X success.

With John Henry of Cofound Harlem, and Harlem Capital Partners

Kevin Harrington

His legendary work behind-the-scenes of business ventures has produced well over $5 billion in global sales, the launch of more than 500 products, and the making of dozens of millionaires. Twenty of his companies have each topped $100 million in revenue.

In this podcast, Kevin shares how he started with zero sales, then skyrocketed to success and a million-dollar enterprise when he learned that closing high-priced products didn’t take more effort than selling products at lower prices. Later, he discovered the world of infomercials and the reason why “tease, please and seize” is the magic formula.

When TV viewership started to drop, Kevin adapted to new ways of marketing. With digital marketing came social media and an abundance of other ways to build publicity and establish a brand. Kevin discusses these in his latest book, Key Person of Influence.

His strong personal brand led to recognition and an invitation to join a panel of sharks on the show, Shark Tank. Investors, called sharks, evaluate pitches and decide whether they want to invest.

Kevin’s been called The Entrepreneur’s Entrepreneur and the Entrepreneur Answer Man, because he knows the challenges unique to start-ups and has a special passion for helping entrepreneurs succeed.

Courtesy by kevinharrington.tv/
Courtesy by kevinharrington.tv/
Courtesy by kevinharrington.tv/

In this episode you’ll learn:

  • 4:35
  • How Kevin was a successful closer before he discovered the world of infomercials.
  • 15:35
  • The secret formula for a winning infomercial.
  • 18:59
  • The skill that takes you from zero sales to making sales.
  • 23:21
  • The disruption in the marketplace that’s changed how we do marketing.
  • 27:56
  • The importance of having a personal brand.
  • 32:56
  • How Kevin became one of the first “sharks” on Shark Tank.
  • 33:51
  • Direct response marketing versus branding.

Transcript

Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

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Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

John Henry: That’s right, and there’s a lot at WeWork’s, obviously, and this is … this, though, is billed as like the OG space, and there are a lot of veteran New York entrepreneurs here. There are several accelerators and several funds and stuff, and so yeah, I’m fortunate to be part of this community.
So we’re in Alley right now. Yeah, and that’s where we find ourselves.

Dan Lok: That’s awesome.

John Henry: Welcome to New York, man.

Dan Lok: Thank you, I love New York. The cold, it takes a couple of days to get used to. The minute I arrived, the airport, like wow! This is cold. I know New York, it’s cold. But this is cold!

John Henry: This is very cold.

Dan Lok: This is very cold. So John, take us back. How did you get into entrepreneurship?