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Jeff Knauss

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Jeff Knauss, CEO and Co-Founder Of Digital Hyve

Jeff Knauss, CEO & Co-Founder of Digital Hyve

Jeff Knauss

Jeff Knauss is the CEO & Co-Founder of Digital Hyve, the 5th fastest growing Marketing & Advertising Company in the U.S. for 2018, as well as the 52nd fastest private growing company in the nation by Inc.

Jeff’s approach to digital marketing has resulted in clients with increased conversion rates and lower cost per clicks. His contract-free approach to recurring pricing with clients, and his method for scaling a fast-growing business have set a new standard for the marketing space.

Jeff Knauss, CEO & Co-Founder of Digital Hyve

Entrepreneur Magazine has listed Digital Hyve as one of the top 360 best entrepreneurial companies in America. It was also awarded CenterState CEO’s Business of the Year, the Business Journal News Network’s Best Places to Work, and the Small Business Association’s Small Business Excellence Award.

Jeff graduated from SUNY Oswego in 2007 with a Bachelor’s Degree in Public Relations with a concentration in Marketing. He spent 7 years in broadcast television before starting Digital Hyve with his business partner, Jake Tanner. Currently, Jeff sits on seven Board of Directors. 

Jeff lives in Camillus, NY with his wife, Heta, and 2 children, Max and Lila.

In this episode you’ll learn:

  • How Jeff started Digital Hyve and why the name is associated with “virtue”.
  • Firsthand experience about how to scale your business.
  • How to maximize skill sets at the management level to increase efficiency.
  • Contract-free recurring pricing strategies that suit the client’s needs.
  • How to turn a conversation to get buy-in from a potential client.
  • How to set up conversion goals that increase your conversion rates.
  • The pot of gold that drives up click rates and lowers cost per clicks.
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Transcript

Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

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Coming Summer 2019.

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Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

John Henry: That’s right, and there’s a lot at WeWork’s, obviously, and this is … this, though, is billed as like the OG space, and there are a lot of veteran New York entrepreneurs here. There are several accelerators and several funds and stuff, and so yeah, I’m fortunate to be part of this community.
So we’re in Alley right now. Yeah, and that’s where we find ourselves.

Dan Lok: That’s awesome.

John Henry: Welcome to New York, man.

Dan Lok: Thank you, I love New York. The cold, it takes a couple of days to get used to. The minute I arrived, the airport, like wow! This is cold. I know New York, it’s cold. But this is cold!

John Henry: This is very cold.

Dan Lok: This is very cold. So John, take us back. How did you get into entrepreneurship?