Personal Branding: How To Build & Manage Your Personal Image

Personal Branding: How To Build & Manage Your Personal Image

Dan Lok Show

If you’re a business owner who believes that sales, marketing, and branding are not that important, then you’re making an extremely costly mistake.

Here’s the deal. Most entrepreneurs and business owners struggle because they lack sales skills. Most haven’t taken any sales training and don’t know how to sell. Even fewer are good at marketing because they don’t think it’s important.

An even smaller, tinier percentage of business owners are actually good with branding, and that needs to change. Personal branding is such an important part of your business. Next, I’ll share with you why you need to build and manage your personal image.

Why Most Entrepreneurs Are Not Building A Personal Image

Have you read E-Myth by Michael Gerber? It’s a phenomenal book for small business owners. In the book, he says that most entrepreneurs are actually not entrepreneurs. They are actually technicians.

These business owners are technicians who are good at what they do. They have a craft, a skill, and then they have an entrepreneurial seizure. They’re doing their normal routine and suddenly it hits them: they hate their boss and they could be a better boss. So they decide to start a business. This might describe you.

A big problem is most business owners don’t think of themselves as a brand. You think Michael Jordon is a brand. Oprah Winfrey is a brand. But you think: Me, John Smith? I’m a brand? What do you mean? I’m just a person, John Smith. I’m a father, a husband.

You don’t think of yourself as a celebrity. So you don’t work on your personal branding.

Personal Image Vs Personal Branding

So what exactly what is personal branding and why do you need it?

First, let’s back up a bit and explain personal image versus personal branding. Personal image is what people instantly see at a glance, like the way you dress. It’s the first impression people get.

Now, personal branding is different. Personal branding is what people think of you over the long term. When they say your name, what words come to mind? When you’re not in the room, when they’re talking behind you, what do they say about you?

Your reputation is your brand. It’s the public perception of you. Your personality, skills and values. It’s not everything that you are. Just aspects of you that you project to the public because very few people actually know the real you anyway.


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How To Deal With Sexual Temptation In Marriage

How To Deal With Sexual Temptation In Marriage

Dan Lok Show

If you’re married, the temptation of being with an enticing woman or man who isn’t your spouse is as safe as kissing a venomous snake.

Dealing with sexual temptation in marriage is a much heavier topic than what we usually talk about on this show. What’s more, it’s a bit taboo.

But we should address it because it’s a common issue and the consequences of being tempted can be extremely severe.

So what are the scenarios where sexual temptation could occur, and why do they occur?

Harmless Flirtation Scenario

In this scenario, men flirt with women, not necessarily because they want to sleep with them, but just so they know they still “got it”, especially when they are older.

They remember how they were the popular guy in their 20s, so they want to know that they can still get a phone number when they’re in their 40s. And they aren’t the only ones who are guilty.

Married women in their 40s will also do this for the same reason – they remember how popular they were with men when they were in their 20s. They flirt for validation, fulfillment, or entertainment. Any one of these reasons.

Sexual Benefit Scenario

In this situation, the married person wants to have sex with the person they are fantasizing about. Chances are, if they are considering that temptation, they aren’t very sexually satisfied in their marriage.

An example of this is when the man loses his job and his wife is making all of the income in the household. She’s not happy with him and her new role as the main breadwinner. Meanwhile, the man meets a young lady who looks up to him.

In scenarios like these, the married person flirts because ultimately they want a sexual benefit from outside of the marriage.

New Environment Scenario

In this scenario, the married person is getting some new attention because he or she is in a new environment. This person has become famous, for example, and is now meeting new people. The temptations are walking right up to the person’s doorstep.

At this point, that man or woman must think about the long term price for cheating on his or her spouse. That one-night stand could result in a divorce and impact other areas of the cheater’s life beyond the marriage. Would 30 minutes of sex be worth it?

Why Dealing With Sexual Temptation In Marriage Is Crucial

Before playing with fire, the spouse that’s thinking of cheating needs to ask himself or herself,  “Would I want to be treated the same way?”

So think about this at a deeper level and with maturity. Yes, there could be some satisfaction from having sex with someone who is not your spouse. It’s a temporary high.

But when you’re married, if you are strong enough to manage your emotions, then you can manage everything else.

As a man speaking to the men out there, I’m asking you to have that strong, mental focus. You will have respect from other men who will see you as a leader because you are able to handle temptations in marriage.


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Gerry Cramer: Advanced Affiliate Marketing Strategies And Secrets

Gerry Cramer: Advanced Affiliate Marketing Strategies And Secrets

Dan Lok Show affiliate marketing

Gerry Cramer is an investor, keynote speaker, mentor and a highly successful internet entrepreneur.

He started his online career in 1999 as an SEO specialist and ranked for most competitive keyword terms. However after discovering the affiliate marketing model and mastering paid advertising, Gerry became the #1 affiliate on ClickBank and has made millions of dollars through affiliate marketing.

In this podcast, Gerry talks about his experiences and what brought him massive success. He also shares the roadblocks he faced and how people can overcome those challenges. Our upbringing most likely didn’t prepare us for the struggles we face, but a big part of becoming successful is changing our mindset and taking responsibility.

Gerry now coaches and mentors students from all over the world. He has taught 8 of the 10 ClickBank super affiliates and has changed the lives of his students by helping them become financially independent and make as $30,000 in a single day.

His current success is far from his humble beginnings when he grew up poor and was identified as the bottom 10% of his class in high school. His past inspired him to now teach others how to become financially free.

In this episode you’ll learn:

  • 4:31 The real reason why most people aren’t succeeding at their goals
  • 9:10 What affiliate marketing is and how it works
  • 17:50 His advice on Facebook ads and health, wealth, and relationship products
  • 23:13 The faster way to scale an affiliate marketing business
  • 28:36 The income you can make as an affiliate marketer
  • 46:07 What separates people who succeed from people who fail
  • 50:09 How your mindset affects your success
  • 53:11 His opinion on copywriting and how you can tell a story


Gerry Cramer Website

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How to Systematically Build Personal Brand Authority

How to Systematically Build Personal Brand Authority

Do you know my real name, not Dan Lok, but my actual name?

Probably not. Just like most people don’t know the real names of Gene Simmons, Marilyn Monroe, or Jackie Chan.

It’s all part of the million dollar branding strategy, to be known as someone who stands out from the rest. Click To TweetNo one wants to be another mortgage broker, another coach, or another realtor. You want to be known as something.

Before “Dan Lok”

For example, many, many years ago, when I first got into copywriting, I called myself the Wiz Kid of Copywriting. And the name I was using was Daniel Lok. How many of you know my Chinese name? My Chinese name, don’t laugh, is Ji Fung Lok. Lok is just my last name, my family name, so my full name is Ji Fung Lok. Why don’t I use that name in my personal brand?

Because no one will remember it. And nobody can pronounce it.

You’ve probably had this experience where you meet someone and you can’t pronounce his name, so you just say, “Nice meeting you.” Or you can’t remember the last name and because you met two Toms that day, you can’t remember which Tom was which. Your name is actually part of your personal brand, so if your name is difficult to pronounce, change your name.

So I became Daniel Lok, the Wiz Kid of Copywriting. Next, I came up with a company name after meeting Joe Vitale from The Secret. He has the title The World’s First Hypnotic Marketer. That inspired me to set up the company called Quick Term Marketing. I called myself the World’s First Quick Term Marketer, but I have no idea what “Quick Term Marketing” means.

Birth Of The “Dan Lok” Brand

Over time, my brand started to evolve. My mentor, Alan Jacques, told me that shortening my name to Dan Lok was a good idea. It had more punch. Changing the name also attracted more business.

Next, as part of my branding, I bought my domain name on the internet. I have,,, I own all of them. You need to own your domain name if you’re going to build a personal brand. If you don’t have it, get it immediately tonight. The last thing you want is to find out your domain name belongs to a porn site.

If somebody else owns your domain name and it’s for sale, get it, even if it’s a couple hundred dollars. It’s worth it because if I didn’t have, and I had to buy something like, the effect would not be as powerful. I want to own my name for many, many, years.

Choosing The Right Name

Over time, from when I started in copywriting, until now, you can see that my personal brand evolved. I systematically built my personal brand authority by changing my name and company name to be more recognizable and memorable.

When building your personal brand authority, choosing the right name, and owning your brand is extremely critical to your success.



Reputation Secrets That Experts Won’t Tell You

Reputation Secrets That Experts Won’t Tell You

Dan Lok Show

Imagine yourself walking into a room and everyone quiets down when they see you, even though you haven’t met any of them before.

When your reputation precedes you and inspires respect, your work is done for you before you arrive on the scene or utter a single word.

That’s power.

Now imagine you have that in a marketplace with tens of thousands of people.

The Power Of Your Reputation


This is something that the experts won’t tell you – how you can build your reputation. The power of your name shows in how much weight it carries and how accessible you are. Your name is not just a name.

For example, people have to fill out an application form, watch a video, or complete a course before they can even speak with you, or get coaching from you. They can’t just call you.

You must construct a process that enables this reputation. If you’re too easily accessible, you cannot be that valuable. It also implies that you cannot be that good at what you do because if you’re that good at what you do, you should be incredibly busy.

Think about it. People should be lining up to do business with you if you're truly good. The minute you chase clients, you destroy your positioning. Click To Tweet

It doesn’t matter if you just started your business, or if you’ve been in business for 10 years. Time has nothing to do with that.

When I was a copywriter in my early 20s, I had no clients. When someone called me up and asked to hire me, I would tell them, “I’m busy.” Although I had no money, I would tell them to wait a month. I did that from day one. Most people want to wait until they have the money to do that, but I didn’t.

How To Build Your Reputation


You build a reputation from what others are told about you, and from the impression you give others. What creates a reputation? One factor is how many testimonials you have. Another is what they assume about you.

Being a published author helps. I’ve published 13 books. If people want to know about me, they can read my books or Google me and find out how many times I’ve been a TEDx speaker, how many subscribers I have on my YouTube channel and how many podcast interviews I’ve done.

Who and what you associate with is also part of your reputation. My branding links my name, Dan Lok, with Vancouver Club, not McDonald’s. I have all my mentor’s content on my website, a link to Dan Peña, and I’m the only mentee who has done that. People have found me because of this link to him.

Consider your reputation in your current business and social circles. What are people saying about you? Who do they see you with? How do they perceive you?

Build up your reputation from day one. The trick in this business is not to leave your reputation up to chance. That’s a reputation secret that experts won’t tell you. You want to construct it yourself by training how your clients treat you, in your positioning, in your branding, and your associations.