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Justin Goff

One Of The Top Copywriters Of The Country

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Discovering the Key To Becoming Successful and Finding Clients

With J
ustin Goff, top copywriter

Justin Goff, “one of the top copywriters in the country” has helped some of the biggest names with their marketing, from upsells to offers that meet compliance. He believes that if you help other businesses to get customers, then you will never have to worry about money.

Justin started his own business because of a $1,200 debt that he needed to pay off. Later, he became a copywriter and discovered the key to staying successful and finding clients. As trends changed and hard hitting copy became restricted by compliance, he still found ways to appeal to the customer and create conversions and upsells.

Justin is best known for helping marketers and business owners to convert their offers on cold traffic. He grew his own supplement company from 0 to $23 million in sales in just under three years by focusing on cold traffic growth.

He now had an exclusive 900 person email list for top copywriters, marketers and businesses.  One tip he has for copywriters who are just starting out is to add value – people are more willing to do business with you and you will stand out from the crowd.

 He now helps some of the biggest names with their marketing like Golden Hippo, Dan Lok, Agora Financial, V-Shred, 4Patriots, Mike Geary, Danette May, Six Pack Shortcuts, Natural Health Sherpa and more.

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In this episode you’ll learn:

  • How being $1200 in debt gave Justin his first online business idea.
  • The number one mistake that new copywriters make when writing copy.
  • Justin’s tip for people who are looking to freelance as copywriters.
  • Choosing topics in niches that will make you more money and that you enjoy.
  • The impact of compliance on hard hitting sales copy and what the new trend has become.
  • How adding value can make you stand out from the crowd.
  • What kind of results companies look for when they decide to work with you.

Transcript

Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

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Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

John Henry: That’s right, and there’s a lot at WeWork’s, obviously, and this is … this, though, is billed as like the OG space, and there are a lot of veteran New York entrepreneurs here. There are several accelerators and several funds and stuff, and so yeah, I’m fortunate to be part of this community.
So we’re in Alley right now. Yeah, and that’s where we find ourselves.

Dan Lok: That’s awesome.

John Henry: Welcome to New York, man.

Dan Lok: Thank you, I love New York. The cold, it takes a couple of days to get used to. The minute I arrived, the airport, like wow! This is cold. I know New York, it’s cold. But this is cold!

John Henry: This is very cold.

Dan Lok: This is very cold. So John, take us back. How did you get into entrepreneurship?