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Billy Gene

How To Create A Winning Product in Today’s Competitive Market

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Revolutionizing How Businesses Gain Customers and Scale Up with Digital Marketing

With Billy Gene, CEO of Billy Gene is Marketing

Courtesy of Levi Walton/Viceland

When you can solve a problem for someone, or you can teach them something they didn't know before, think about how much trust, admiration, and how much you want to work with that person, right? That's the whole game.

BILLY GENE

Billy Gene Shaw is the CEO of Billy Gene Is Marketing, one of the world’s leading digital advertising educators and influencers in the world. Billy Gene Is Marketing has taught tens of thousands of entrepreneurs, digital marketers and small business owners through its online classes, seminars, and videos.

In this podcast, Billy talks about his early love for video which made him stand out in high school. Since then, he has learned many tips and tricks for creating amazing video ads that can bring in a better return than real estate.

Billy Gene Is Marketing currently averages more than 8 million impressions per month on Facebook and YouTube combined. It has taught thousands of entrepreneurs and marketers how to turn “Clicks Into Customers” using paid Facebook, Instagram, and YouTube ads.

Billy’s mission is to revolutionize the education system so that students are no longer investing thousands of dollars into an education that leaves them deep in debt and without a skill set. So Billy Gene Is Marketing created the School of GENEIUS online social media marketing program to help people acquire customers and scale up their business.

Billy wants people to have a skill set so lucrative that they can walk into a business, take out their laptop, and within a couple hours or a day, bring in business to that client. If they can do that, making a solid income is within reach.

Courtesy of CoFound Harlem

In this episode you’ll learn:

  • How Billy earned a reputation for preferring video over PowerPoint at school.
  • The play by play formula for video ads that sell.
  • Tips and resources for spicing up your videos.
  • How to target your ads to your ideal customers on YouTube.
  • How to create ads that have content specific to each type of social media.
  • Ideal pricing for profitable ad campaigns that draw in customers.
  • Why a service-based business should invest in a videographer.
  • How a YouTube video can last longer than a billboard and get more return than real estate.

Transcript

Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

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Dan Lok: Welcome to another episode of Dan Lok show. Today we are in actually New York City, and I’m with John Henry. Now John not only is an entrepreneur, but also a real estate investor as well as owns a venture capital company.

John Henry: That’s right.

Dan Lok: Now before we even talk about John’s story, I want to talk a little bit about this space.

John Henry: Let’s talk about it.

Dan Lok: Let’s talk about this space. Like what makes this space, co-working space, so special?

John Henry: First things first, thank you for having me on.

Dan Lok: Welcome man, welcome.

John Henry: Appreciate you. And look, what makes this space special is this is the proof right here. Like you’re on a one day trip, you came, you interviewed with Faiza, this content, that content lined up. We connected and it’s central in the city, a lotta energy here, there’s six floors.

Dan Lok: You can feel the entrepreneurial spirit.

John Henry: That’s right.

Dan Lok: The minute you walk in you can feel the hustling.

John Henry: That’s right, and there’s a lot at WeWork’s, obviously, and this is … this, though, is billed as like the OG space, and there are a lot of veteran New York entrepreneurs here. There are several accelerators and several funds and stuff, and so yeah, I’m fortunate to be part of this community.
So we’re in Alley right now. Yeah, and that’s where we find ourselves.

Dan Lok: That’s awesome.

John Henry: Welcome to New York, man.

Dan Lok: Thank you, I love New York. The cold, it takes a couple of days to get used to. The minute I arrived, the airport, like wow! This is cold. I know New York, it’s cold. But this is cold!

John Henry: This is very cold.

Dan Lok: This is very cold. So John, take us back. How did you get into entrepreneurship?