If you’re a business owner who believes that sales, marketing, and branding are not that important, then you’re making an extremely costly mistake.
Here’s the deal. Most entrepreneurs and business owners struggle because they lack sales skills. Most haven’t taken any sales training and don’t know how to sell. Even fewer are good at marketing because they don’t think it’s important.
An even smaller, tinier percentage of business owners are actually good with branding, and that needs to change. Personal branding is such an important part of your business. Next, I’ll share with you why you need to build and manage your personal image.
Why Most Entrepreneurs Are Not Building A Personal Image
Have you read E-Myth by Michael Gerber? It’s a phenomenal book for small business owners. In the book, he says that most entrepreneurs are actually not entrepreneurs. They are actually technicians.
These business owners are technicians who are good at what they do. They have a craft, a skill, and then they have an entrepreneurial seizure. They’re doing their normal routine and suddenly it hits them: they hate their boss and they could be a better boss. So they decide to start a business. This might describe you.
A big problem is most business owners don’t think of themselves as a brand. You think Michael Jordon is a brand. Oprah Winfrey is a brand. But you think: Me, John Smith? I’m a brand? What do you mean? I’m just a person, John Smith. I’m a father, a husband.
You don’t think of yourself as a celebrity. So you don’t work on your personal branding.
Personal Image Vs Personal Branding
So what exactly what is personal branding and why do you need it?
First, let’s back up a bit and explain personal image versus personal branding. Personal image is what people instantly see at a glance, like the way you dress. It’s the first impression people get.
Now, personal branding is different. Personal branding is what people think of you over the long term. When they say your name, what words come to mind? When you’re not in the room, when they’re talking behind you, what do they say about you?
Your reputation is your brand. It’s the public perception of you. Your personality, skills and values. It’s not everything that you are. Just aspects of you that you project to the public because very few people actually know the real you anyway.
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If you’re married, the temptation of being with an enticing woman or man who isn’t your spouse is as safe as kissing a venomous snake.
Dealing with sexual temptation in marriage is a much heavier topic than what we usually talk about on this show. What’s more, it’s a bit taboo.
But we should address it because it’s a common issue and the consequences of being tempted can be extremely severe.
So what are the scenarios where sexual temptation could occur, and why do they occur?
Harmless Flirtation Scenario
In this scenario, men flirt with women, not necessarily because they want to sleep with them, but just so they know they still “got it”, especially when they are older.
They remember how they were the popular guy in their 20s, so they want to know that they can still get a phone number when they’re in their 40s. And they aren’t the only ones who are guilty.
Married women in their 40s will also do this for the same reason – they remember how popular they were with men when they were in their 20s. They flirt for validation, fulfillment, or entertainment. Any one of these reasons.
Sexual Benefit Scenario
In this situation, the married person wants to have sex with the person they are fantasizing about. Chances are, if they are considering that temptation, they aren’t very sexually satisfied in their marriage.
An example of this is when the man loses his job and his wife is making all of the income in the household. She’s not happy with him and her new role as the main breadwinner. Meanwhile, the man meets a young lady who looks up to him.
In scenarios like these, the married person flirts because ultimately they want a sexual benefit from outside of the marriage.
New Environment Scenario
In this scenario, the married person is getting some new attention because he or she is in a new environment. This person has become famous, for example, and is now meeting new people. The temptations are walking right up to the person’s doorstep.
At this point, that man or woman must think about the long term price for cheating on his or her spouse. That one-night stand could result in a divorce and impact other areas of the cheater’s life beyond the marriage. Would 30 minutes of sex be worth it?
Why Dealing With Sexual Temptation In Marriage Is Crucial
Before playing with fire, the spouse that’s thinking of cheating needs to ask himself or herself, “Would I want to be treated the same way?”
So think about this at a deeper level and with maturity. Yes, there could be some satisfaction from having sex with someone who is not your spouse. It’s a temporary high.
But when you’re married, if you are strong enough to manage your emotions, then you can manage everything else.
As a man speaking to the men out there, I’m asking you to have that strong, mental focus. You will have respect from other men who will see you as a leader because you are able to handle temptations in marriage.
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Gerry Cramer is an investor, keynote speaker, mentor and a highly successful internet entrepreneur.
He started his online career in 1999 as an SEO specialist and ranked for most competitive keyword terms. However after discovering the affiliate marketing model and mastering paid advertising, Gerry became the #1 affiliate on ClickBank and has made millions of dollars through affiliate marketing.
In this podcast, Gerry talks about his experiences and what brought him massive success. He also shares the roadblocks he faced and how people can overcome those challenges. Our upbringing most likely didn’t prepare us for the struggles we face, but a big part of becoming successful is changing our mindset and taking responsibility.
Gerry now coaches and mentors students from all over the world. He has taught 8 of the 10 ClickBank super affiliates and has changed the lives of his students by helping them become financially independent and make as $30,000 in a single day.
His current success is far from his humble beginnings when he grew up poor and was identified as the bottom 10% of his class in high school. His past inspired him to now teach others how to become financially free.
In this episode you’ll learn:
- 4:31 The real reason why most people aren’t succeeding at their goals
- 9:10 What affiliate marketing is and how it works
- 17:50 His advice on Facebook ads and health, wealth, and relationship products
- 23:13 The faster way to scale an affiliate marketing business
- 28:36 The income you can make as an affiliate marketer
- 46:07 What separates people who succeed from people who fail
- 50:09 How your mindset affects your success
- 53:11 His opinion on copywriting and how you can tell a story
Gerry Cramer Website
Listen to more interviews with high income entrepreneurs here
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Do you think it’s possible to “Do what you love and the money will follow”?
It’s possible…if you love what you do, and you’re willing to do what it takes to be successful.
In most cases, people do what they love and wonder where the money is. They’re struggling financially. In business, it’s just not possible to love something and then do well at it. What’s more realistic is if you actually enjoy what you do and do more of it, you get better.
Money will follow if you do what it takes to be successful.
Here’s a simple metaphor. Let’s say you want to lose weight. You get up in the morning and go to the gym, after work you go running for a few miles, and all day you watch your diet. You don’t like any of that. You do not love it at all, especially not being able to eat the food that you want. You want the burger, the steak, and the beer.
But you get up early every morning and you show up at the gym every single day, consistently over a long period of time. You do what it takes, and guess what? You get results.
It’s no different in business. In doing what it takes, it helps if you love what you do, but you’re not doing what you love. The business world doesn’t care how you feel about your work.
The Only Thing Customers Care About
Customers only care what value you’re providing to them in exchange for their money. They only care if you understand their needs, if you can solve their problems, and if they can trust you. Then they will give you their money.
So you do what it takes, and if you love the process, that’s even better. There are things in my business that I do that I don’t love: crafting a marketing campaign, dealing with certain people, hiring a new person.
There are a lot of things within my business that I do that I do not love. But I need to do them in order to grow and sustain the business. I have to do what it takes.
The Key To Doing What It Takes
For example, there are some days when I don’t feel like making a video. I have those days, believe me. But because I committed myself to making a video every day, I show up and commit to the best of my ability.
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Do you know my real name, not Dan Lok, but my actual name?
Probably not. Just like most people don’t know the real names of Gene Simmons, Marilyn Monroe, or Jackie Chan.
No one wants to be another mortgage broker, another coach, or another realtor. You want to be known as something.
Before “Dan Lok”
For example, many, many years ago, when I first got into copywriting, I called myself the Wiz Kid of Copywriting. And the name I was using was Daniel Lok. How many of you know my Chinese name? My Chinese name, don’t laugh, is Ji Fung Lok. Lok is just my last name, my family name, so my full name is Ji Fung Lok. Why don’t I use that name in my personal brand?
Because no one will remember it. And nobody can pronounce it.
You’ve probably had this experience where you meet someone and you can’t pronounce his name, so you just say, “Nice meeting you.” Or you can’t remember the last name and because you met two Toms that day, you can’t remember which Tom was which. Your name is actually part of your personal brand, so if your name is difficult to pronounce, change your name.
So I became Daniel Lok, the Wiz Kid of Copywriting. Next, I came up with a company name after meeting Joe Vitale from The Secret. He has the title The World’s First Hypnotic Marketer. That inspired me to set up the company called Quick Term Marketing. I called myself the World’s First Quick Term Marketer, but I have no idea what “Quick Term Marketing” means.
Birth Of The “Dan Lok” Brand
Over time, my brand started to evolve. My mentor, Alan Jacques, told me that shortening my name to Dan Lok was a good idea. It had more punch. Changing the name also attracted more business.
Next, as part of my branding, I bought my domain name on the internet. I have danlok.com, danlok.net, danlok.ca, danlok.org. I own all of them. You need to own your domain name if you’re going to build a personal brand. If you don’t have it, get it immediately tonight. The last thing you want is to find out your domain name belongs to a porn site.
If somebody else owns your domain name and it’s for sale, get it, even if it’s a couple hundred dollars. It’s worth it because if I didn’t have danlok.com, and I had to buy something like www.realdanlok.com, the effect would not be as powerful. I want to own my name for many, many, years.
Choosing The Right Name
Over time, from when I started in copywriting, until now, you can see that my personal brand evolved. I systematically built my personal brand authority by changing my name and company name to be more recognizable and memorable.
When building your personal brand authority, choosing the right name, and owning your brand is extremely critical to your success.
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