The worst clients in the world are cheap clients, wouldn’t you agree?
They negotiate prices, they try to nickel and dime you. You have to do everything on the cheap to make them happy, and it creates a bad experience for everyone when they pay you so little that you cannot do much. Instead, you’d rather be selling to people with money.
High-end clients are the people you want to attract to your business. Even McDonald’s is upgrading to McCafé to be a bit more high end. Your life would be less stressful, and it doesn’t take more effort to sell something for $10,000 than $1000. In some cases it takes less effort.
Attract High-End Clients By Changing Your MindsetNow you’re probably thinking that your clients would never pay you thousands of dollars to work with you. And that’s the kind of unpleasant thinking that you need to change right now. Click To Tweet
Why? Because you attract the kind of client that you are. If you are cheap, your clients are cheap. If you’re flaky, your clients are flaky. And if you’re troublesome to deal with, your clients are the same. Guaranteed.
I always say your business is the reflection of the owner. Your business is a reflection of you. If you’re not good with numbers at home, then you’re not good with numbers in business. If you don’t know how to deal with people at home as a person, as a friend, then you don’t know how to deal with people in business. It’s the same.
It’s exactly the same. I can sit down with you and in a five minute conversation, know an awful lot about you, believe it or not. Who you are is so clear to me.
Be The Type Of Client You Want to Sell To
The way you dress, the way you talk, your language patterns can tell people a lot about you. You can’t hide all that information that you’re projecting out to people. It’s just a question of whether they want to point it out to you.
Be aware of what you’re projecting about yourself to others. Remember that you are the client you attract, and your business is a reflection of you.