Imagine if you jumped 100 years into the future and the entire world looked exactly the same as today. How would that make you feel?
You’re not likely to feel comfortable with the time freeze. Everyone wants changes in their life, but for changes to happen, they need to learn this one thing first….
And that is in life the only thing that’s constant is change.
Learn That Change Is Constant
Remember Blockbuster? It was a huge store chain that rented out video games and DVD movies. And do you know that at one point Blockbuster actually had an opportunity to acquire Netflix for $50 million?
Only $50 million. But because the CEO lacked the vision and he lacked the ability to change, what happened? They didn’t take action. Blockbuster went bankrupt when it lost over $1.1 billion in 2010. And where is Netflix today?
Netflix now has a market cap of over $150 billion. We even have a saying, “Netflix and chill.” It has become a household brand and the founder and CEO of Netflix is now a billionaire.You see, in order for things to change, first you have to make a change. Click To Tweet
Make Changes By Anticipating
I remember when I was working for my first mentor, Alan, when I was in my early 20s. At the time Alan was marketing the business using the good old fax machine. You could send a lot of these faxes out there to market your products and services. Back then, it was extremely profitable because it was cheap to do.
We were making a ton of money. Then suddenly one day the government said you can’t spam people with faxes anymore. That immediately killed that revenue stream, but it started another one.
We did outbound telemarketing, cold calling to bring in business. And that worked really well until the government said they were introducing a Do Not Call List, and you couldn’t call those people anymore. So as a business owner, you have to anticipate change. How do you do it?
One of the most powerful questions you can ask yourself is, What can go wrong next? What will happen if I ______? What would happen if you lost your job or if you lost your most important client? You don’t want to be overly optimistic when times are good.
You don’t want to be over confident. Similarly, when times are bad you don’t want to be overly pessimistic. Tough times don’t last, but tough people do.