Forget your new year resolutions. How many people do you know who have new year’s resolutions every single year are still broke, still overweight, and still single? Probably a few. So what do you do instead of new years’ resolutions? Listen to this episode to find out.
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Kiss Your New Year Resolutions Goodbye!
How was your 2018? Did you have a great year, a fantastic year? Did you have an okay year? Did you have a bad year? This 2019, you promised yourself that you’re going to make it even better. I want to give you a gift of self-awareness. The gift of asking yourself some profound questions to make 2019 your best year ever. You know how that works. New Year comes and they’re all excited. Now, they want to set their New Year’s resolutions like, “I’m going to do all these great things. I’m going to make sure I get all my goals accomplished.” You are very ambitious. Let’s say New Year’s resolutions right after Christmas. After all the crazy dinners most people will say, “This year I’m going to lose some weight. I’m going to set some fitness and some health goals.”
Here’s what most people do. They get all excited. The first thing they do is they join a gym. They set up a gym membership and they go maybe a couple of times for the first couple of weeks. They buy that diet book. They don’t just buy one diet book, they buy ten diet books. You can go to the library and you will find that they have ten, twenty or 50 diet books. In case this doesn’t work, they’ll buy another one. They sit there reading their diet books eating chips and they watch TV and say, “I need one of those treadmills. I need some of those gadgets to put on my stomach that will give me some electricity. That would give me the six-pack abs.” They buy this widget, they buy these gizmos. Before you know it, they’ve got four to ten pieces of this equipment in their house and they become expensive dust collectors. By the end of the year, they are still fat. That’s the issue. We know what we need to do. We know we eat too much during Christmas. We know we don’t exercise enough. We know exactly what we need to do.
The secret to weight loss is eating less and move more or eat less and move your butt. It’s simple but we don’t do them so forget New Year’s resolutions. What do we need to do? Let’s take money for example because it’s easy to talk about it. It’s easy to quantify. Let’s say in 2019 and you say, “Dan, I have a certain financial goal, an income goal.” Maybe you want to make $50,000, $100,000 a year or $200,000 a year, $500,000 a year or you say, “This is the year that I’m going to make $1 million a year.” Whatever your goal is. Let’s take simple math. $100,000 a year, let’s make it even simple, let’s take $10,000 a month. That’s your goal. Don’t use the New Year’s resolutions concept.
Here’s the concept I talked about in my book F.U. Money. You can go get the book from Amazon but I’m going to teach this to you right now. There’s a concept of DIG. It stands for Daily Income Goal. Let’s say you take $10,000 a month and you break it down and divide it by 30 days. Each day you got to make about $350. That’s your DIG. $350 that you need to make every single day if you want to hit $10,000 a month. When you get up in the morning, the first question you have to ask yourself is, “What am I doing now that will make me $350 now? What do I need to do? What do I need to focus on? What are my objectives? Am I hitting my daily income goal? What does massive action look like? What would Dan Lok do?” Ask yourself those questions. If you’re not hitting your daily income goal, you are not hitting your weekly income goal. If you’re not hitting your weekly income goal, you’re not hitting your monthly income goal. If you’re not hitting your monthly income goal, you’re not hitting your yearly income goal. You don’t need to wait until December and look at a calendar and say, “I screwed up. I am way behind. I’m nowhere near making $100,000. What is going on?” I know exactly what’s going on.
New Year Resolutions: Stop focusing on something that is so far away; instead, focus on the daily.
You are not hitting your daily income goal. You can look at your progress every single day like, “What am I doing now to hit my daily income goal?” “I’m not doing anything now,” then don’t blame and don’t complain when you’re not hitting your goal. You know what now, “I’m excited. I’m fired up. I’ve hit my income goal. I exceeded my daily income goal. Instead of $350 a day, I hit $500 now.” It’s good for you. Good job. That means you have that $150 extra. It doesn’t mean tomorrow you’ll slack off and slow down. It means, “I’ve exceeded that now.” There are some days maybe you hit it, there are some days you don’t. You’ve got to average it out. Tomorrow you get back into it quick in the morning like, “What am I doing now to hit that $350? What do I need to do every single day to accomplish my daily income goal?” The concept of DIG. Isn’t it much more powerful than some New Year’s resolutions? You’re focusing on something far away, instead of focusing on your daily activities.
Manage your daily activities to get the outcome that you want. You need to focus on the outcome. You don’t need to focus on, “I need to lose X amount of weight.” Look at your daily schedule. Look at your weekly schedule. Look at your monthly schedule. How much time have you allocated to work out to go to the gym? Not joining a gym membership but going to the gym. The type of work out, the diet, and all of that. You look at your daily activities and you don’t even need to focus on the outcome. By the time New Year comes, you look back and you reflect, “I’m proud of myself. I’ve accomplished all my goals. Maybe my health goals, maybe my financial goals, or my income goals.” It’s the power of DIG. Forget New Year’s resolutions. Set your DIG and watch. Twelve months from now come back to this blog, comment below and see what difference it has made and see if this is going to be the year that’s your best year.
In this episode, Dan reveals the psychological trick behind getting people to say yes. Most people think you need to be a master of influence or persuasion to get people to say yes, but that’s not true. Listen to this episode to discover the psychological trick behind getting people to say yes.
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The Psychological Tricky Tricks Behind Getting People To Say Yes
Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect
“No, no, no.” How do you get your prospect to say yes to you more often? Many years ago I wrote a book called Influence! In the book, I talked about the 47 psychological tactics you can use to motivate, persuade, and influence your prospects to buy. That was one of the very first few books that I wrote in my early twenties. When I wrote a book, my intention was to lay it out and talk about some of these psychological tricks and tactics that companies and marketers use to motivate consumers to buy. To my surprise, consumers didn’t buy the book. It was all the marketers behind the book to persuade more prospects. Later on, I’ve changed the title slightly and then that becomes a very well-known marketing book.
I want to share with you one of the psychological tricks that you could use to get your prospects to say yes to you more often. At a time I was about 23, 24, I was consulting with a client of mine and I was doing copywriting, I was doing some consultation on the side. This business owner is a restaurant owner. He came to me and asked me, “Dan, I’m planning to launch a new restaurant. It’s like a restaurant with a pub. What do you think I should do? What kind of marketing you think I should do?” I thought about it I said, “Let me ask you this. Have you ever wanted to eat at a restaurant with a couple of your friends and you heard some good things about it, you went to their place and when you show up to the restaurant, no one was in there? It’s an empty restaurant. Then you suddenly backed out and say, “Let’s go somewhere else. This place can’t be any good because no one is in it.” You walk by a restaurant like that, “That’s a place I wanted to try but I don’t see anyone in it, so it cannot be any good.”
On the other hand, if this ever happened to you, you walk by a restaurant and you have no clue, you don’t know anything about and you see the place is packed. You see people lining up and you thought to yourself, “I’ve got to try that. Let’s go line up. They must be very good.” That’s exactly the advice I gave to this business owner. I said, “Here’s what you need to do. I want you to get some people to line up in front of your restaurant.” He said, “What?” “I want you to hire some professional that will line up. I want you to get some people line up and I want you to be very anxious, very nervous and they are just waiting. That’s all they do, line up. I want you to pack your place. I don’t care if it’s your friends, your family, or dear friends. I want you to pack your place and create that energy and that vibe.”
He did that when he launched it. What happened was people were thinking about it. People were looking at the restaurant, “What is this new restaurant all about?” People started lining up and more people line up and more people line up. When people say, “Can I book a table?” “It’s going to take you two hours to wait.” “Put me down. Let’s do it.” It gives them the security. It gives them the comfort. If all of these people line up, it must be good. That’s a psychological trick I want to teach you. People don’t want something until they know they can have it or other people want it as well.
Getting People To Say Yes: The power of popularity is a very powerful psychological trick.
It’s a very powerful psychological trick. The power of popularity. If something is popular as a human being, having this social proof, we think that it must be good. If so many people like it, it cannot be that bad. What can you do to create more demand? What can you do to make your product or service appear to be more popular? What else can you do to make yourself more exclusive? Your prospects, they can get to you too easy. You’re not too assessable. They need to jump through a few hoops before they get to you. When they do get to you, they cherish the opportunity to hire you and work with you more. It’s that simple. That is a simple psychological trick. Until next time.
Many people ask Dan Lok how to find a mentor. In this episode, he reveals three ways to find a mentor. Using these methods, he was able to be mentored by a multi-billionaire and one of the world’s best copywriters and marketers. Listen to it now to discover the three ways to find a mentor.
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3 Surefire Ways To Find Your Perfect Mentor
Instead of asking yourself, “How do you find a mentor?” I believe your mentor actually finds you. Most people think it doesn’t matter where you started. You think, “I want to be successful. I want to make more money,” whatever goals that you have. Instead of approaching your potential mentors as, “You are successful, you should help me. Poor little me,” don’t approach it like that. Approach as how it can add value to their lives. Always give first before you ask anything in return.
When looking for a mentor, let’s say we take you out of the picture, how do you know if they are in just to be a guru and sell you crap or if they actually are able to help you?
You don’t. For single people, how do you go on a date that that’s going to be the one? You just don’t know, but you will find out pretty quickly. You look at their stuff and you connect with them. Are they being helpful? Are they actually helping you? If you can see it is helpful, then you continue the relationship. The good thing about this type of relationship versus like a marriage is if it doesn’t work, you can stop at any time. You can stop calling them, you can stop asking them questions. I think it’s not being afraid to ask. I finished an interview with a gentleman called Dale. He is a very successful serial entrepreneur. His company is doing about $50 million, $60 million a year, raised about $100 million. At the end of the interview I said, “Dale, can I ask you some stuff? Can I hire you? Can you be my mentor?” He said, “Dan, I’m quite busy but if you need help, I’ll be your mentor.” I just asked. I said, “I’m more than happy to pay you.”
Perfect Mentor: How can you expect your mentor to invest in a relationship when you don’t even spend time and effort into that relationship in the first place?
I pay my mentors. It’s not so much that your mentor doesn’t need your money. Paying them is some skin in the game and they know you’re serious. It’s just like I have probably now a dozen entrepreneurs, they pay me $1,000 a month, one hour of my time every month. I don’t need the money, but if they pay the $1,000, I know that they’re serious and they’re going to implement what I teach them. That’s totally fine. I do that a little bit in my spare time. Don’t be afraid to invest in a mentor. I buy my mentor gifts. My mentor, Dan Peña, on his 70th birthday, I sent him a nice gift. How can you expect your mentor to invest in a relationship when you don’t even spend time and effort into a relationship?
I learned from my mentor, never go to mentor with a sense of entitlement. I see this on YouTube a lot when they comment, “Dan, I watched a video. Help me out. I have a question. Help me out.” Why should I help you out? Not that I don’t want to help you out, but you don’t even get the basics of business. Any business interruption, the first thing you should ask is, “How can I add value? How could I add value to my mentor?” Of all the mentors that I have, I added value to their lives. I ask them, “How could I help you?” The first mentor I had, if you watch any one of my work, you know Allen, I worked for him for next to nothing for one year. The second mentor, I pay him tens of thousands of dollars to learn from. I invest in myself. I’m not paying my mentor. I’m not investing my mentor. I’m investing in myself through my mentor. You have to understand that. Whatever it takes, you’ve got to bring value to the table. Just because someone is successful, they have absolutely no obligation to help you succeed when you don’t help yourself.
Why are you a broke? Have you ever asked yourself that question? And how can you never be broke again? In this episode, Dan explains why you are broke and how to never be broke again. If you’re bitching in the comments below that is probably you. Listen to the episode to discover how to never be broke again.
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How To Never EVER Be Broke Again
You are broke. Why are you broke? Have you ever asked yourself that question? How can you never be broke again? I was broke when I was a teenager. When I came to Canada with nothing and no money, I was $150,000 in debt. I was so frustrated. I tried so many different things. I started and failed thirteen businesses. Not three, not ten, but thirteen businesses. It was all a disaster. I not only didn’t make money from the businesses, but I was also in debt. I lost all my mom’s money. I borrowed from friends and family. I didn’t know why. I wanted to succeed so badly, but I just couldn’t make it work until I had an epiphany. What was the epiphany? You don’t have a money problem. You have a skill problem. If you try to solve your money problem with just money, your problem doesn’t get solved. The money problem is not solved by money. The money problem is solved by your intelligence, your mindset and your skill set.
What am I talking about your skill set? I want you to think about some of the highest paid people in society. Let’s say a doctor. Let’s say an attorney. Let’s say a lawyer, an accountant or an engineer who is making a decent high income. What do they have? They have specialized skill sets that you may not have. The people with low-income skill sets in our society, low-income jobs, it doesn’t mean they don’t work hard. It doesn’t mean they don’t hustle. It doesn’t mean they don’t work long hours, but the skill sets they have that they offer to the marketplace, to society, people, companies, they’re not willing to pay big money for. I call them low-income skills. That’s the problem. You try to make big money with low-income skills. You need to develop your high-income skills in order to make more money. If you’re struggling in life and in business, I can guarantee you the biggest issue how I’ve overcome how I was struggling, how I overcome not want to be broke again is I learned to close. I learned to communicate ideas, thoughts, and concepts.
When you learn to close, you’ll never be broke again because in business, nothing happens until something is sold. In life, nothing happens until something is sold. You’re single, you’re not a good closer. You can’t close. You’re not getting other people to do what you want. They’re not following your leadership. You can’t close. You’re not getting sales because you’re a lousy closer. You can’t close. When you can close, you can move, you can influence, and you can persuade people. Everything that you want in life, other people already have them. I don’t care what is it you want. Resources, money, capital, influence, or relationships, whatever it is that you want, you got to close someone else to give it to you. If you’re struggling financially, it means you’re a lousy closer. It is that simple. That’s the downside. The upside is this, once you know how to close, you will know how to create income on demand. You will know how they make money. You have the ability to make money anytime you want. That’s the power of closing. That’s how you never go broke again.
Never Be Broke Again: In business, nothing happens until something is sold.
If you are not making the money you want, it’s not a money problem, it’s a skill problem. Solve your skill problem, develop a particular skill set, and then combine your skill set with the mindset. What am I talking about when it comes to mindset? I’m talking about your belief, your ideas and your attitude towards something. If you combine a strong, proper and abundant mindset with a strong high-income skill set, you’ll never be broke again. You cannot maximize your skill set without a proper mindset. You need to have the two. If you have the two, you’ll never go broke again. I want you to be absolutely, brutally honest with yourself. If you’re struggling financially, what kind of skills do you have? Probably none, except the skill of bitching. What value do you bring to the marketplace? If you are not where you want to be, you’re not growing as fast as you want to be. You’re not increasing your income as fast as you want to be. Your income can only grow to the extent that you do. Your wealth can only grow as fast as you do.
What is the one thing you can do to grow your business and sales faster? In this episode, Dan reveals his “kingpin” strategy to get all the clients, sales, and customers you could ever want. Listen to this episode now to discover the one thing you can do to grow your business and sales faster.
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The One Sexy Thing You Can Do To Grow Your Business & Sales FAST Today!
What’s the one thing to grow your sales and business faster? That’s a very good question. When it comes to growing your business and growing yourselves, there are so many things that you can do. What did I do to get going, to grow my business, and to grow myself faster? I did one thing. One powerful strategy, which I’m going to teach you. At the time when I was running my one-man advertising agency as a copywriter, I was trying to get clients from all over the place. This client would pay me a little bit of money. The other client will pay me a little bit of money, a few hundred dollars or $1,000. Anyone that will hire me, I would do the work. My client selection criteria are as long as they breathe, that’s good enough for me. I thought everyone is my customer. Here’s the problem. If everyone is your customer, then nobody is your customer until I learned this one thing and that is what I call the Kingpin Strategy. Who is that one client, one account, one company that if you get them as a client, you would get everybody else?
At that time when I was struggling as a copywriter, I was reading all the marketing books. I came across a book called Guerilla Marketing. It’s a very famous book series on small business and marketing written by Jay Conrad Levinson. With Jay, he has sold over twenty million books worldwide for the Guerilla Marketing series. He’s one of the most well-known educators and marketing gurus at that time before he passed away. I approached Jay, at that time Jay was marketing a Guerrilla Marketing Association Membership. I went to this website and I saw what he does and all I did was to rewrite the entire page. I deliver value before asking anything in return. I did that and I sent it to Guerrilla Marketing Association. I got a reply from Jay personally. He was thanking me, “Young man, that’s very nice of you.” He used the material and it helped him to generate more sales. Afterwards, I asked him, “Jay, since you’re getting value, is it okay if you give me some recommendation or an endorsement?” He said, “I’m more than happy to do that.” and he did. That’s my first Kingpin client.
By getting Jay Conrad Levinson, who is a well-known marketing guru, who has credibility and authority for so many small business owners, I’m able to use that when I’m talking to a potential client. Simply I’m talking to the client and say, “I have an endorsement from Jay Levinson who wrote Guerilla Marketing who sold twenty million books.” When I’m sitting across the table talking to the client, he’s like, “That’s good.” That’s a Kingpin client. Especially in the beginning of your career when you’re establishing credibility, when you’re establishing your reputation, don’t just try to get everybody. Who is that one person that you could help, that you could serve, that one company, that one account? If you get that person in the tech world, if you work with Google, Amazon or Microsoft, you have a dozen account. If you could get them, you can get everybody else. Everybody else will look at that person and say, “If you’re good enough for them, you’re good enough for me.” It helps you to skip that learning curve, then you can grow your business much faster.
Grow Your Business And Sales: Get that one company, that one person, that one organization, and leverage their name for the rest of your career.
Let me give you another example from a different perspective, same Kingpin strategy. In the US, they have these huge events. The Learning Annex back then was doing this massive conference with 5,000 people, 8,000 people, 10,000 people or 25,000 people. What did they do? They also utilize this Kingpin Strategy. They would bring in what I call Kingpin speakers. Example, back then before running for president, it’s Donald Trump, Tony Robbins, Robert Kiyosaki, Bill Clinton, and all these celebrities. The big names would draw people in. They pay them a pretty big, hefty speaking fee to bring them there and have them show up to the event. At the same time, they would also bring on what I call platform sales speakers or platform closers where they don’t get paid to be there, but they would offer their programs or their products. They would make an offer on stage. They would do a pitch. It could be a 60, 90-minute pitch. They draw the crowd and have 5,000, 10,000, 20,000 people.
They don’t make money from that. They don’t make money from the tickets either. They make money from these platform closers. The organizer would do a split with anything that they sell. Imagine if someone is speaking to 10,000 people and he is selling a $1,000 package. He sells 100 of them, 200 of them or 500 of them. When you have a multi-day event, it generates tens of millions of dollars. The platform closers would get the percentage. It could be anywhere from 50%, 40% or even as little as 30%. The organizers, the one that’s spending all the money, will make millions and millions of dollars. You will see these huge conferences going on around the US, North America, and even the UK. That’s how the business model works. That’s the Kingpin Strategy from a different perspective. Ask yourself the question, who could you have? Who could you get? Who could you serve? If you get that one company, one person or one organization, it will change everything. From then on, you leverage that person’s name. You leverage their organization’s name for the rest of your career and then you go to the next and you go to the next. Before you know it, you go from a Dan nobody to a Dan somebody.