DLS 65 | Make Money Online


How do you make money online? It’s not as complicated as you might think. There are just three legit ways to make money online. It has nothing to do with Shopify, Amazon selling, or MLM. Using these three legit ways to make money online, you’ll be able to make money if you’re just starting out, or make MORE money if you’re already making some. Listen to this episode now to discover the three legit ways to make money online.

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How To Make Massive Money Online – 3 Real Deal Ways

Making money online is simpler than you think. There are many people telling you, “Here is something you can do. You should start this business,” or eCommerce, dropshipping, Shopify, selling digital product or membership or whatever it is that you sell online. I have been doing business and marketing online for almost thirteen years. I got started when Yahoo was popular. Before even Google was popular, I was running ads on bulletin boards. I was running ads on Overture. For most of you who don’t what overture is, this is like a first pay-per-click search engine on the internet. I’ve been doing it and I’ve been marketing online for many years. You see people come and go. They market online, leave the online world and try to do something else. I’m one of the very few people that have stayed all these years marketing online and also now utilizing social media. Whatever I’m sharing with you, I’m speaking from experience. I have made a lot of money online. I continue to make a lot of money online. This is my area of expertise. Whatever I’m sharing with you, this is speaking from experience.

I want to help you to be able to understand how the online model works. It doesn’t matter what you sell. When it comes to making money on the internet, when it comes to making money online, there are three elements and three things that you must master in order to make money online. Number one is your offer. What is it that you’re selling? Are you selling a physical product? Are you selling a low-ticket item, a high-ticket item or do you have one particular offer or do you have multiple offers like a line of products? You need some kind of offer. You’re selling supplement, an eBook, membership, it doesn’t matter. How can you make an irresistible and compelling offer? It’s something that people want to and are willing to buy. There’s big enough volume out there of people searching. They do a keyword research. They went through Google. People are actively searching for this particular item or this particular problem. They want a solution that they are willing to spend money on. That’s offer.

Number two, you need traffic. How are you going to get traffic? Maybe you will launch an affiliate program. You get other people to promote your product. Maybe you will run ads on Facebook, Instagram, social media or YouTube. Maybe you use content marketing to get people or maybe you use LinkedIn. Maybe you could use something like banner ads. Maybe you would use articles. There are so many ways you can drive traffic to your particular offer. The third element is the most important element, which is conversion. What is your conversion mechanism? For some people, it could be a sales page. For some people, it could be a VSL or what I call a video sales letter. A video sales letter with a video talking about a product, explaining the product with an add-to-cart button below that they can click and buy. Maybe your conversion mechanism is a funnel. Maybe it is a webinar. Maybe it is booking a time with one of your closers and the closers will close them on the telephone. Maybe the conversion mechanism is to come and visit you in the office. Maybe your conversion mechanism is to go to your event. Maybe it is to schedule a demonstration, a walked through, a virtual conference to walk through your product with you. Whatever it is, that’s your conversion mechanism.

If you’re not making money online, you’ve got a problem. Find out what you need to do. Click To Tweet

You have your offer, which hopefully is irresistible that people want to buy. If you don’t have that, you’re not going to make money. It doesn’t matter how much you liked the product, how much passion you have about a product. Do people want and are willing and able to buy your product? You have the offer, you have traffic and then you have conversion. That is it. Those are the only three things that you need. It doesn’t matter how you see it. It doesn’t matter how you slice and dice it. I don’t care if it’s eCommerce. I don’t care if it’s Shopify. I don’t care if it’s membership. I don’t care if it’s low-ticket. I don’t care if it’s high-ticket. I don’t care if it’s a webinar. It doesn’t matter. It boils down to one of these three things. What happens is, assuming you have those three things, you’re good to go. If you’re not making money online, I could quickly tell, “You’re not making money online. Are you’re getting traffic?” “No.” “How many people are visiting your website?” “Five people, including your mom.” We got a problem. Not enough people are seeing your offer. You’re not getting enough exposure.

DLS 65 | Make Money Online

Make Money Online: Have an offer which is irresistible that people want to buy it. If you don’t have that, you’re not going to make money.


Let’s find out what you need to do or I will look at your offer and you say, “Dan, I’ve got only one offer and it’s a $100 product.” I said, “That’s cool. There’s nothing wrong with that.” The problem is for $100 product, you can only afford to spend so much to drive traffic. Let’s say pay-per-click is X amount of dollars for every single sale that you make and it costs you $95. Your cost of the goods is $20. Every sale that you make, you’re losing money. You can’t test many ways to drive traffic to your offer. That’s why you lose money or that’s why you don’t make enough money versus something that you sell for maybe a higher dollar value, higher ticket. Let’s say something for $1,000, you can afford to run more traffic, to pay for traffic, to drive the right type of eyeballs to your offer. Does that make sense? Once that’s working, then you look at your conversion. Let’s say your conversion on your page, on your checkout cart, on your sales page, your sales page is converting at 2%. Out of 100 people, every 100 people, the right people who see your offer, two would buy and 98 would say no. That’s your conversion. How can you tweak that? How can you improve your conversion rate?

Maybe you add more testimonials. Maybe you add more social proof. Maybe you add a stronger guarantee. Maybe you change your headline. Maybe you have a name capture where people go to your website and if they don’t buy, that’s okay. You capture their email address, you give them something for free, something worth of value. A lead magnet in the internet marketing world. You capture the lead, now they’re in your email list and you can follow up with email. For every 100 people, two would buy immediately but with follow-up with everything else, maybe three more people would buy. Instead of a 2% conversion, you now have a 5% conversion rate. That’s how you make more money because now you double, triple your earnings with the same amount of traffic. You look at what you do in terms of making money online. It doesn’t matter. Marketing online for so many years, the platform might change. The ways to drive traffic might change. The way you convert traffic might change.

Back then, we don’t have webinar technology. We don’t have a lot of this technology that you have available right now at your fingertips. The principles are the same. How can I make my offer more compelling? How can I make it irresistible? How can I use different ways to drive traffic? Before, we don’t have Instagram. We used different things. Now with Instagram, you have different things. Use those to drive traffic. Get those eyeballs on your offer and constantly work on the conversion part. How could I sell more effectively? How can I articulate my value more effectively? How can I communicate our vision, the value of our product or program more effectively? That’s it. It’s those three things. If you are not making any money, you got to work on one of those three things. If you’re making money, one of those three things you want to improve so you could make more money. Those are the only three legit ways to make more money online.